Sanlorenzo Yachts UK appoints senior sales broker

Sanlorenzo Yachts UK has appointed Matthew Stanton as senior sales broker to lead its new London showroom on Park Lane, Mayfair.

Part of the Ancasta Group, the company said the appointment supports its expansion in the UK luxury yacht and superyacht market following rising demand over the past five years.

Matthew brings nearly 30 years of experience in yacht sales, having previously worked on new-build and brokerage transactions across the high-end market. 

His career includes 11 years representing a British yacht brand in Monaco, including five years as sales director, before founding his own specialist brokerage.

In his new role, he will represent the Sanlorenzo and Bluegame yacht ranges and guide clients through the full ownership process, from initial consultation to the design and build stage.

Matthew said: “Sanlorenzo and Bluegame offer a distinctive proposition in today’s market - combining exceptional craftsmanship, progressive design and a genuinely bespoke approach to yacht building. 

“I am delighted to be joining at such a dynamic time for the brand in the UK and look forward to working with clients seeking something truly individual.”

Nick Hatfield, managing director of Sanlorenzo Yachts UK, added: “Matthew’s appointment is a pivotal move for the business as we expand our footprint in both the UK and the 30-metre-plus sector.

“He combines deep market insight with a proven track record in managing complex superyacht sales and cultivating long-term client relationships. 

“His experience and credibility within the large yacht market will be instrumental as we continue to grow our market share.”

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