Leopard Co lands SONAS brief

A Birmingham marketing agency has secured a new client as an Irish bathroom manufacturer expands its presence in the UK market.

Leopard Co has been appointed by SONAS Bathrooms to lead its UK public relations activity following a competitive pitch. 

The partnership comes as the bathroom manufacturer continues its growth across the UK.

SONAS is set to open a 60,000sq ft distribution centre in Redditch later this year, marking a significant investment in its UK operations. 

Leopard Co has been tasked with building brand awareness among merchants, retailers, installers and specifiers.

This adds to a strong start to the year for the agency, which recently secured a string of new clients and was named Newcomer Agency of the Year at the PRmoment Awards.

Rachel Roberts, founder and chief executive of Leopard Co, said: “We are delighted to be partnering with SONAS Bathrooms at such an exciting time in the brand’s growth journey. 

“Having worked in the home and property sector for over a decade, we’re looking forward to leveraging our expertise and delivering real impact through PR, developing the love for the brand here in the UK, as it is currently felt in Ireland.”

Richard Sloan, chief executive of Dublin-headquartered SONAS Bathrooms, added: “Leopard Co has built a reputation for delivering results for its clients time and time again. 

“At such an important time for the business as we expand our operations in the UK, it felt right to select a partner that’s not only embedded in the UK’s home and property sector, but in the regional landscape too. 

“We’re looking forward to seeing the impact we can make together.”

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