Whisper expands US leadership team
London-headquartered production company Whisper has appointed Derek Scobie as general manager of sales in the US as it continues its international growth strategy.
Based in California, Derek joins from Google and YouTube, where he spent 15 years leading commercial growth, premium content monetisation and connected TV initiatives.
He also previously held global roles with consumer goods giants Procter & Gamble and Unilever.
In his new role, Derek will be responsible for expanding Whisper’s North American commercial operations, overseeing revenue strategies and supporting the growth of its sports and entertainment portfolio across the US market.
He said: “The culture-defining power of sports and premium entertainment properties continues to grow, as technology brings new ways for fans to connect and contribute to the things they love.
“Meeting those expectations requires accelerated change across the content production landscape, and Whisper has already proven itself as an innovator through its work with leagues, brands and rights holders.
“I’m grateful to Sunil for the opportunity to lead growth in the US, where Whisper’s ability to move fast and execute flawlessly put it in pole position to lead market shift across genres and formats.”
Derek’s appointment follows Whisper’s return to private ownership and forms part of a wider investment in senior leadership talent.
The company has recently recruited a number of executives from organisations including Apple, Google, SailGP, Sky Sports and YouTube as it continues to strengthen its international presence and commercial offering.
Sunil Patel, Whisper founder and chief executive, added: “Derek is an exceptional commercial leader who understands the future of media and American audiences.
“We need leaders who know how to unlock opportunities across traditional broadcast and also next-gen digital ecosystems.
“Derek’s incredible track record at Google and YouTube, combined with his relentless focus on the creator economy and brand publishing, makes him the perfect fit to spearhead our US growth.
“He brings the exact ‘Make it Happen’ energy required to scale our footprint and connect iconic North American brands with our story-led entertainment approach.”
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