Wild Frontiers maps out growth plans

A London-headquartered adventure travel company is set to accelerate its expansion plans after securing investment to support technology upgrades, international growth and customer experience improvements.

Wild Frontiers has received backing from growth capital investor BGF as it targets a significant increase in passenger numbers over the next four years.

Founded in 2002 by travel writer and explorer Jonny Bealby, the company specialises in premium small-group and tailor-made tours. 

It operates more than 375 tours each year across 60 destinations worldwide and has built a strong customer base through its focus on experiential travel.

The investment comes as demand continues to grow for adventure holidays, small-group travel and premium experiences, particularly among over-50s and solo travellers in the UK and North America.

Under the leadership of chief executive Clare Tobin, Wild Frontiers has focused on strengthening its technology, enhancing customer experience and expanding its product offering. 

The company has also developed its responsible travel credentials, including the launch of off-peak itineraries designed to support local communities outside traditional tourism seasons.

Clare says the funding from BGF will support further investment in technology and data capabilities, customer experience initiatives and international expansion.

As part of the deal, Jonny will continue in an ambassadorial role, with a focus on the Wild Frontiers Foundation, the company’s charitable arm supporting projects and communities in destinations visited by travellers.

Clare said: “BGF shares our belief that the best travel is meaningful, adventurous and delivered by experts. 

“This investment gives us the platform to bring Wild Frontiers to more travellers around the world, without compromising on what makes us who we are. 

“We are committed to sustainable growth, which is reflected by our fantastic team, our staff retention and the B Corp status we are very proud of.”

Jonny added: “What began as a personal journey through Afghanistan, India and Pakistan more than 25 years ago has evolved into a business that continues to inspire adventurous travellers. 

“I am incredibly proud of what the team has built and excited to see the business enter this new chapter alongside BGF.”

Chris Morgan, investor at BGF, added: “Wild Frontiers has built a highly differentiated position within the premium adventure travel market, underpinned by a trusted brand, strong customer retention and a genuinely unique offering, supported by decades of experience delivering curated tours to some of the world’s most interesting and culturally diverse destinations. 

“We’re delighted to be partnering with Clare and the Wild Frontiers team to support its continued growth.”

The transaction was supported by advisers including BDO, Osborne Clarke, Irwin Mitchell and MHA for Wild Frontiers, while Mills & Reeve, A&M, Claritas, White Hart Associates, People Business and Confidas advised BGF.

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