Laytons ETL appoints IP disputes partner

City of London commercial law firm Laytons ETL has appointed Alec Cameron as partner and head of intellectual property disputes.

Alec joins the firm's disputes practice with more than 25 years’ experience handling contentious intellectual property matters, including trade mark, copyright, design rights and reputation management disputes. 

His appointment is aimed at strengthening Laytons ETL’s expertise as demand for specialist IP advice continues to grow.

He joins from intellectual property law firm Stobbs, where he was joint head of IP litigation. 

A qualified barrister, Alec has also held roles at a number of London and national law firms, as well as in-house positions with Getty Images, Telefónica Digital and Condé Nast.

Alec said: “I am delighted to join Laytons ETL. 

“Its client base of businesses facing IP challenges, its global reach and its mature trade mark management practice provide an ideal platform from which to continue growing an IP disputes practice. 

“Its boutique City law firm profile offers an ideal cultural fit.”

Laytons ETL said the appointment will enhance its domestic and international brand protection capabilities while complementing its existing trade marks practice as the firm continues to expand its intellectual property offering.

Rebekah Parker, managing partner at Laytons ETL, said: “I would like to extend a warm welcome to Alec. 

“Laytons ETL’s disputes team has always had a strong reputation in IP, but Alec’s arrival will strengthen our platform for helping our entrepreneurial and corporate client base, many of whom are increasingly having to grapple with complex, higher-value contentious brand protection and IP matters.

“As brand, content and AI related disputes continue to play an ever-more central role in the day-to-day conduct of business, branding and IP are increasing concerns for almost every business. 

“Alec’s appointment is an important step that will enable us to help our clients meet and overcome the IP challenges they will inevitably encounter as both technology and business develop over the years ahead.”

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