Intercity scores Bristol Bears partnership

A technology solutions provider has joined the Bristol Bears pack after securing its first partnership in the South West.

Intercity has become an official club partner ahead of the 2026/27 season, marking its first sporting partnership in the region as it celebrates 40 years in business.

The one-year agreement will see the Birmingham-headquartered company provide IT managed services, cloud, cybersecurity and communications support for Bristol Bears’ men’s and women’s teams.

Intercity will also become the official lower back-of-shirt partner for Bristol Bears Women, who recently signed England Red Roses international and 2024 World Rugby Women’s 15s Player of the Year Ellie Kildunne.

Bosses say the partnership reflects the club’s continued investment in technology to support performance on and off the field, while also highlighting a shared commitment to developing talent and creating opportunities for women in sport and technology.

Oliver Hayward, chief revenue officer at Intercity, said: “This is a major milestone for our business, giving us a new presence in the South West, whilst also extending our footprint in the sporting world – where we already have similar agreements with Birmingham City Football Club and Edgbaston.

“Bristol Bears and Bristol Bears Women are very ambitious and share our values of developing talent and delivering a major positive impact to the communities we both operate in.

“There is a real buzz around rugby in the city, and we want to equip both teams with the robust IT foundations and technology innovations they require to make the most of performance analytics and the matchday experience.

“The sponsorship element of the deal will also raise awareness of the Intercity name in a relatively untapped area for us, with stadium branding, digital engagement and, the icing on the cake, our logo on the lower backs of the Bristol Bears Women’s shirts.”

Daisie Mayes, general manager of the Bristol Bears Women, added: “We’re delighted to welcome Intercity to Bristol Bears. 

“Its commitment to developing female talent and creating opportunities for women in technology really resonates with what we're building within our women's programme. 

“Having its support as our lower back-of-shirt partner is a fantastic endorsement of our ambitions, and we’re excited to work together as we continue to grow the team and inspire the next generation.”

Tom Tainton, chief executive of Bristol Bears, added: “As we continue to invest in high-performance environments across our men’s and women’s programmes, we’re excited to work alongside Intercity, a partner that truly understands the vital role technology plays in enabling success both on and off the field.”

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