Evoluted appoints head of organic search

Sheffield-based e-commerce agency Evoluted has appointed Akash J Hashmi as head of organic search, strengthening its specialist SEO team.

Akash joins from Jaywing, where he served as organic media manager, leading search strategies for brands including Shawbrook, Yodel, InPost, ADT and Pizza Express.

With more than eight years’ experience across agency, in-house and consultancy roles, he brings expertise in technical SEO, digital PR, content strategy and AI-driven search.

In his new role, Akash will work across Evoluted’s ecommerce client portfolio, helping brands improve search visibility, technical performance and long-term organic growth.

He said: “I’m so excited to be joining Evoluted, especially being from Sheffield myself. 

“They’ve built an impressive reputation on combining development, marketing and design into a genuinely integrated growth strategy. 

“Keeping that collaborative approach human-first was a big part of what attracted me to the role. 

“Search is evolving quickly, especially as AI changes how people discover and evaluate brands across all sorts of user journeys, not just in e-commerce. 

“I’m looking forward to building new systems, visible authority, and long-term organic growth for my clients in a way that stays focused on both user needs and commercial outcomes.”

Akash’s appointment reflects Evoluted’s continued investment in its organic search capability, strengthening the agency’s expertise as demand grows for integrated SEO strategies and AI-informed search marketing.

Giorgio Cassella, managing director at Evoluted, added: “Akash brings a rare combination of technical SEO expertise, commercial thinking and leadership experience. 

“He has worked across complex, high-profile accounts and understands how SEO, content, digital PR and development need to work together to drive meaningful business results. 

“That joined-up approach is exactly what we want to deliver for the ecommerce brands we partner with, so we’re delighted to welcome him to the team.”

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