Six-figure funding adds flavour to condiment brand's growth plans

A condiment brand founded by two sisters has secured six-figure support to expand its retail presence and develop new products.

TOSS, founded by Grace and Sophie Devlin, has completed a £660,500 fundraising round backed by venture capital firms, angel investors and food industry entrepreneurs.

Investors include SFC Capital, FIGR, GOTA and SyndicateRoom’s Access, alongside TRIBE founders Emily Shaw and Ollie Ody and angel investors William Frewin and Tom Waterhouse.

Grace and Sophie say the investment will be used to increase brand awareness, expand retail distribution and develop TOSS’ product range as it aims to establish its dressings as an everyday kitchen staple.

Grace said: “We’re absolutely delighted to have brought together such an incredible group of investors to support TOSS.

“From the very beginning, our priority wasn’t simply raising capital; it was finding partners who genuinely believe in our vision and who can add value as we scale the business.

“Every one of our investors brings a unique perspective, experience and network, and we couldn’t be more grateful for the belief they’ve shown in us.

“This investment will allow us to build TOSS into the UK’s everyday squeeze.

“We’re on a mission to change the way people think about salad dressings, taking them from something used occasionally to something that is reached for every single day.

“We'll be investing heavily in building consumer awareness and driving trial, whilst continuing to grow our direct-to-consumer community alongside our retail footprint.

“We’ll also be launching new product formats that make it even easier for consumers to incorporate TOSS into everyday meals, whether that's drizzling, dipping, marinating, glazing or spreading."

Vincent Kuiper, of GOTA, added: “The dressing aisle has been dominated by artificial additives for over a decade, with little meaningful innovation in sight.

“TOSS changes that, bringing 100 per cent natural ingredients, bold flavours and a brand built for occasions well beyond the salad bowl.

“We are excited to partner with Sophie and Grace as they build the condiment brand a new generation of consumers is looking for.”

The Great Taste Award-winning brand produces plant-based dressings and condiments designed for uses ranging from drizzling and dipping to marinating, glazing and spreading.

Its products are vegan and gluten-free, contain no refined sugar and are made without artificial emulsifiers or preservatives.

The latest backing will support TOSS as it looks to grow beyond its roots as a salad dressing brand and increase its presence in the wider UK condiment market.

Emily, co-founder of Tribe, added: “TOSS is tapping into a real shift in how people want to eat, with less waste, less faff and better ingredients.

“This raise puts them in a strong position to own that space, and we're delighted to help them maximise the DTC opportunity.

“We're thrilled to be working with TOSS.

“They have a rare clarity on who their customer is, and we're excited to bring our DTC experience to help them build on that as they scale.

“We’re really proud to be part of the TOSS journey.

“Food and drink DTC is where we know how to add the most value, and we're excited to bring that expertise to help them scale.”

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