All-In Global appoints marketing director

International AI translation and localisation business All-In Global has appointed Leeds-based marketer Martin Calvert as marketing director.

Martin joins the business after seven years at digital marketing agency ICS-digital, bringing experience across marketing and international growth in sectors including finance, ecommerce, travel, manufacturing and regulated online industries.

In his new role, he will lead All-In Global’s marketing activity while also supporting partnerships and new-market development.

A key focus will be CRAIG, the company’s specialist AI translation platform, which combines artificial intelligence with memoQ integration, human post-editing and quality assurance.

Alongside his industry roles, Martin is a regular contributor to the Department for Business and Trade’s Digital Edge series, which provides guidance and insight for UK exporters looking to develop their presence in overseas markets.

Martin said: “After seven years at ICS-digital I wanted the next move to involve something that impacts how businesses experience global localisation, marketing and content.

“A lot of companies – in Yorkshire and further afield – are looking harder at where future growth will come from. 

“International expansion can open up completely new revenue, yet the cost and complexity can make businesses cautious, while cutting corners on localisation creates obvious risks of its own.

“All-In’s CRAIG platform stood out because it changes those economics while keeping specialist humans involved in quality. 

“I’m looking forward to taking what I’ve learnt working with international businesses from Leeds over the last decade and putting it behind a company with very global ambitions.”

All-In Global forms part of Revpanda Group and provides localisation services to businesses operating across international markets.

Martin’s appointment adds further commercial and marketing expertise as the company looks to develop its international presence and expand the reach of its technology-led translation services.

Barb Tasci, chief executive of All-In Global, added: “Martin has long been one of the strongest voices in this industry, and his decision to join us says a great deal about our ambition to become the go-to localisation partner for the highly regulated industries we target.

“With decades of marketing expertise behind him, we have complete confidence in his ability to make our name the first one this industry thinks of for localisation, and to put CRAIG where it belongs as the ultimate AI localisation software for the industry.”

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