Historic charity unveils new identity

A historic social care charity with roots stretching back more than 140 years in Yorkshire has entered a new chapter with a change of name.

Saint John of God Hospitaller Services (SJOG), whose UK operation began in North Yorkshire in 1880, has become The Do Good Charity as it looks to raise awareness of its work across the country.

The new identity draws inspiration from the charity’s origins and the mission of Saint John of God, whose religious order became known in Italy as the Fatebenefratelli, or ‘Do Good Brothers’.

Its work in Britain began when the Order established a foundation in Scorton to support disabled people, older people and others in need of care.

Today, the charity retains strong links to North Yorkshire, providing supported-living services in Scorton, Catterick and Leyburn.

Nationally, it supports more than 1800 people each month across 60 communities, providing housing, care and specialist support for disabled and autistic people, people with complex needs and older people.

Its supported-living approach focuses on personal choice, independence and community participation, with services tailored around individual needs.

The organisation says the new public-facing identity will help increase recognition while retaining its longstanding values of hospitality, compassion and respect.

Paul Bott, chief executive of The Do Good Charity, said: “SJOG was familiar to the people who already knew us, but it did not necessarily tell someone encountering us for the first time who we were or what we stood for.

“The Do Good Charity puts our purpose into plain English and, importantly, it is also an invitation. 

“We’ve been quietly doing good since 1880. 

“Now we need people to know who we are because we want to do more of it, and share the things we have learnt. 

“We want more people, communities, charities, supporters and partners to work with us so that together we can do more.”

The rebrand follows a fifth consecutive year in which all of the charity’s CQC-regulated services were rated Good or Outstanding across every area.

Paul added: “It’s a new name, but the same heart since 1880. 

“The 500-year-old philosophy of hospitality is still the bedrock of our work.”

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