Ski partnership promises ‘faff-free’ bookings

Two UK ski businesses have joined forces to make private skiing and snowboarding lessons available as part of the holiday booking process.

Maison Sport Group has partnered with ski holiday company Heidi ahead of the 2026/27 winter season, integrating its lesson-booking technology directly into Heidi’s platform.

Bosses say the partnership will give customers real-time access to instructor availability, with private lessons bookable alongside their wider ski holiday in a single transaction.

They add the integration will simplify the process by bringing accommodation and private instruction together on the same platform.

Nick Robinson, chief executive and co-founder of Maison Sport, said: “Most skiers and snowboarders know they want lessons before they travel, but these are often one of the last things to be booked. 

“This partnership with Heidi puts private instruction where it belongs, at the heart of the holiday.”

Marcus Blunt, chief executive and co-founder of Heidi, added: "We’re committed to making the ski holiday experience as faff-free and flexible as possible, and our travel tech allows us to offer every aspect of winter sport holidays in one place. 

“This new Maison Sport integration takes our previous private lesson booking experience to new heights, allowing customers to check real-time instructor availability and see what fits best with their holiday dates.”

Maison Sport provides access to private skiing and snowboarding instructors across more than 300 European resorts, with lessons available for a range of ages and abilities.

Founded in 2016 by Nick and his brother Olly, alongside their friend Aaron Tipping, Maison Sport was established to modernise access to private ski instruction.

Heidi was founded two years later by Marcus and his brother Alexander, pictured below, with a focus on using technology to simplify ski holiday bookings.

Heidi co-founders Marcus, left, and Alexander Blunt

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