DFS sits pretty thanks to Amanda Holden alliance

Furniture retailer DFS has hailed a partnership with Britain’s Got Talent judge Amanda Holden after chalking a profits rise.

The company says it delivered a “robust” performance for the year to June, with revenues increasing 2.6 per cent to £1.06 billion.

Pre-tax profit was more than £10 million better off at £43.7 million compared to the previous 12 months.

Bosses say the numbers were helped by a strong performance from its Sofology brand and its partnership with Amanda Holden and associations with television shows Britain's Got Talent and The Voice, which put its brands “at the forefront of consumers’ minds”.

However, the Doncaster-headquartered operator stressed that it was still “cautious” about the wider economic backdrop and subdued market conditions, with order numbers declining over recent months.

It reported its order intake was down 2.5 per cent for the 12 weeks since the end of June, as “extreme weather” impacted footfall and customer demand.

The figure marks a slowdown after order intake dipped by one per cent in the year to June 28.

Tim Stacey, group chief executive, said: “The performance delivered in full-year 2026 demonstrates the fundamental strength, agility and resilience of the group.

“Looking ahead into full-year 2027, market uncertainty continues to influence consumer confidence and footfall, and we remain appropriately cautious regarding the broader macroeconomic environment.

“However, our scale, culture and technology investments – all fuelled by our new purpose and values – provide us with a clear advantage.”

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