STRAT7 appoints global growth partner

Market research and customer analytics group STRAT7, headquartered in London, has appointed Sarah Guggino as global client strategy and insight partner in a newly created role.

Sarah joins from American Express, where she spent more than 12 years, most recently as director of insights, global brand and advertising.

Her experience includes commissioning and applying insight within a large global organisation, bringing a client-side perspective to STRAT7’s strategic insight offering.

In her new role, Sarah will support growth with key global clients, initially focusing on developing opportunities within financial services.

She will work directly with clients and teams across STRAT7 to bring together the group’s sector knowledge and specialist capabilities.

Sarah will also work closely with colleagues developing Nucleus, STRAT7’s proprietary AI hub, with her appointment taking effect immediately.

She said: “Having spent years commissioning insight inside a global business, I know the difference it makes when work is built around the decision the organisation needs to make, rather than simply answering the initial brief. 

“STRAT7 has the specialist expertise, connected capabilities and technology to do that exceptionally well. I’m looking forward to working alongside its teams and helping bring more of those capabilities to clients in the US.”

Barrie Brien, chief executive at STRAT7, added: “Sarah brings more than a decade of senior client-side experience and a strong understanding of the US insight market. 

“She knows what clients need from their insight partners and how to make insight more useful inside a complex global organisation. 

“Sarah’s appointment will help us deepen our relationships with key global clients, bring more of the group’s capabilities to the market and accelerate our growth there.”

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