Member Article

Weekly internet update

with Search Engine Optimisation consultant Pascal Fintoni.

News: Internet advertising has again buoyed the UK advertising industry with a market share to 14.7%; and online has overtaken direct mail, which has a market share of 11.8%, according to data released by the Interactive Advertising Bureau.

But…senior executives worldwide prefer getting their news and information via print media such as newspapers, general business magazines, trade, and leisure publications according to a recent Doremus and Financial Times poll.

Yet it is not all work-work-work as the UK social-networking usage was the highest in Europe, with 24.9 million unique visitors - 78% of the total UK online population - participating. Find out more with this report from marketingcharts.com.

Again I am not convinced we needed research to be told this but, if you like data, US online shoppers researching products are turning to user reviews more than expert reviews, according to a report by emarketer.com.

Rave of the week: Google is testing the introduction of AdSense banners on videos features in YouTube. Clever cookies out there could start making quite a bit of cash.

Story of the week: There is nothing like a direct approach to get what you want. This is exactly what a woman did by posting the following request on her favourite online dating website: “I’m looking to get married to a guy who makes at least half a million a year.”

Try something new this week: With the introduction of geo-tagging Google has launched a new feature of Google Earth which allows users to view YouTube videos shot in a certain location. Great fun!

This was posted in Bdaily's Members' News section by Ruth Mitchell .