Partner Article

Weekly internet update

with Search Engine Optimisation consultant Pascal Fintoni

Spending on social media and “conversational marketing” will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys. Read the full report on marketingcharts.com.

YouTube launched a Taiwanese version of its site last week but it would seem that the service was blocked in mainland China.

Following the announcement by the BBC that it would cut 1,800 jobs, BBC.com is now ready to serve online ads to its 40 million non-UK monthly visitors next month.

eMarketer.com has released a new report on the internet usage of major European countries. UK is currently leading the way and will maintain its position by 2011 with a forecasted 72% of the UK population online.

Rant of the week: A Google Inc. executive announced at a recent Web2.0 Summit that the search giant plans to support the “storage and movement” of electronic health records according to computerworld.com. Would you be happy about this?

Story of the week: Microsoft has announced a change in strategy. Instead of pouring money into research and development, the company will invest more in small acquisitions. Rumours also suggested that Microsoft would buy into Yahoo! according to marketingvox.com.

This was posted in Bdaily's Members' News section by Ruth Mitchell .