Member Article

Weekly internet update

With SEO Consultant Pascal Fintoni

In the news: Rumours have started about the Manage Defined Spend (MDS), a new AdWords tool, enabling. If you have tried it let us know what you think.

eMarketer estimates that there are 18.8 million Hispanic American Internet users in 2007. That number will grow to nearly 25 million in 2011 presenting savvy web marketers with a great opportunity. I am still wondering, is enough done online for multilingual internet users in the UK?

72% of Web users prefer that websites not charge them - and instead rely on advertising for revenue, according to a Direct Marketing Association (DMA) study.

According to Clickz.com Microsoft has discreetly released a beta version of its soon-to-be-free Web analytics system, Project Gatineau. It allows users of Microsoft’s adCenter paid search to track how customers get to a Web site, where they go, and how they leave.

More than one-half of the US online retailers surveyed by NetElixir and the e-tailing group in October 2007 said that up to 40% of their orders now come from pay-per-click marketing. How are you doing with your PPC campaign?

More than three-quarters of US marketing professionals surveyed think that social media marketing can give them a competitive edge, according to Coremetrics’ “Face of the New Marketer” study. Look up this summary from emarketer.com.

Rave of the week: According to ComputerWorld.com Yahoo Inc. launched a new social network called Y! Kickstart to encourage college students take the online networking skills they perfected for fun during college and use them to launch their career. I hope we get a UK launch soon.

Story of the week: According to MarketingVox, Sony BMG and Bob Dylan have launched a contest on YouTube to create a music video for the classic single Like a Rolling Stone.

This was posted in Bdaily's Members' News section by Ruth Mitchell .