Member Article

Weekly internet update

With Search Engine Optimisation consultant, Pascal Fintoni

In the news: Senior Media Executives feel that the potential of social marketing has been over-hyped and the real potential is in niche enthusiastic online media. Find more from this report from emarketer.com.

Slingshot Labs is the spin off company from MySpace dedicated to creating new companies and websites according to paidcontent.org.

A 90-episode comedy series for mobile phones is being launched in India. The episodes will be three minutes each, according to The Hindustani Times, and made available via a small charge to a potential 220 million mobile users. Do the maths!

Eight in 10 marketers agree that email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey. For more advice on e-mail marketing try this white paper from SilverPop.

Plug of the week: Check out this library of white papers from US online marketing agency One Up Web a great way to catch up on emarketing knowledge – but don’t all order at the same time or they may get suspicious!

Story of the week: IP addresses should be considered personal information according to the European Union’s head of data privacy as it can be traced back to a individual or household. What do you think?

This was posted in Bdaily's Members' News section by Ruth Mitchell .