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British women would Choos the shoes

A survey released this week has shown that British women aspire to walk in Tamara Mellon’s Jimmy Choos, running her shoe empire. However, although many are envious of Victoria Beckham’s husband, the same can’t be said of her business empire with only 2% wishing to take the helm of her venture.

The results released today mark the launch of the Girls! Make Your Mark Awards, an initiative established by Make Your Mark and Handbag.com, designed to celebrate Britain’s female entrepreneurs and encourage more to take the plunge.

Three quarters of women believe that their female attributes, including intuition and guile, would give them the edge over their male counterparts in the business arena.

A panel of prominent businesswomen including Jacqueline Gold, Head of Anne Summers, Carrie Grant, Vocal Coach to the stars, and Natasha Aitken, Editor of Handbag.com, will help judge five award categories. More information about the awards and an entry form are available at www.handbag.com/specials/Girls-Make-Your-Mark-Awards/v1

Pamela Hargreaves, Head of Campaign for Make Your Mark in the North East, said: “Many women start their business out of a desire to spend more time doing the thing they love or as a way to balance the competing demands of work and family and for many it comes with a great deal of sacrifice. These awards are important because they recognise that sacrifice and the hard work, passion and sheer determination needed to be successful in business.

“By celebrating the successes and achievements of our business women in the region we can inspire the next generation of women to have the confidence to start their own business.”

Natasha Aitken, editor of Handbag.com, said: “We receive an overwhelming response from readers when we support successful businesswomen on our site. It sparks great debate in our forums, with women talking about their experiences, dreams and fears about setting up their own ventures.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .