Partner Article

Business school gets Apprentice boost

A business school in the Midlands has reported a 27% increase in the number of applications to a course attended by one of the stars of the current series of The Apprentice.

Alex Wotherspoon completed the BSc in management and strategy (MAS) course at Aston Business School (ABS) in 2005, but the university believes his success on the show, which features Sir Alan Sugar’s hunt for a new recruit, is behind the rise in applications. It has even had one potential student phone up and cite the television programme as the reason for her application.

Dr Michael Butler, course director, said: “Alex symbolises some of the core values of MAS. His entrepreneurial flare to deal with complex situations, achieved with a balance of individual leadership and a team focus.”

The university has also reported a 150% rise in the number of students putting the MAS course as their first choice.

This was posted in Bdaily's Members' News section by Ruth Mitchell .