Partner Article

Sky's the limit for Penn State

A North East snack manufacturer is making a nationwide impact with its latest marketing campaign. County Durham based Intersnack has secured a starring role for its Penn State pretzels as sponsors of the Sky Movies Drama channel.

Earlier this year Intersnack joined forces with several North East agencies to relaunch the Penn State brand. The sponsorship deal with Sky Movies Drama premiered on Monday, and a series of 12 ‘snack-size dramas’ will run over the next six months.

Calum Ryder, Intersnack’s managing director, said: “This is a very exciting time for Penn State and we are delighted with the response the campaign has received so far. Although Penn State already enjoys a significant share of the baked snack market, we are confident that this substantial investment in marketing will translate to greater sell through to the consumer.

“The ‘snack size drama’ concept dramatise conviviality in a unique way. It brings narratives and personalities with unexpected twists that our key audiences will enjoy and more importantly relate to.”

The advertising deal on Sky is part of a larger marketing campaign which includes sustained consumer promotional activity, press advertising, a trade and consumer PR programme, and the launch of a new interactive website.

This was posted in Bdaily's Members' News section by Ruth Mitchell .