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New North museum ad employs latest technology

The very latest film production technology has been used to create a TV ad for the new Great North Museum. Newcastle-based Superkrush has invested £50,000 in a revolutionary new camera which has been used by top international filmmakers such as Peter Jackson who directed ‘The Lord of the Rings.’

The former Hancock Museum, which closed its doors to the public in April 2006, has been transformed into a world-class visitor attraction as part of the £26 million Great North Museum project.

The TV commercial shot by Superkrush Film, will be aired across ITV Tyne Tees and Border for a six-month period from Monday 11 May and features a girl who is preparing the night before for the grand opening of the museum.

Chris Taylor, producer at Superkrush, which was commissioned directly to do the advert, said: “We have produced the commercial with the theme of the 2006 Ben Stiller movie ‘Night at the Museum’, where all the museum exhibits have come to life.

“The main character is a girl who is frantically trying to have the museum ready in time for the opening by putting the reptiles back in their cages and tidying up the mess made by the life size elephants. It is like a fantasy land where the museum has come magically to life.”

The advertisement also features many of the museum’s big attractions such as a life-size T-Rex dinosaur skeleton, a miniature interactive model of Hadrian’s Wall, displays showing the wonder of the animal and plant kingdoms, mummies from Ancient Egypt and a planetarium.

Superkrush intends to share its new camera with the launch of a new service. It will rent it out plus give training and workflow support to ad agencies that can use the equipment for feature films, commercials and music videos.

This was posted in Bdaily's Members' News section by Ruth Mitchell .