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Durham tops consumer survey

Shops in Durham have the highest standard of customer service in the North East, a retail research company has claimed.

Retail eyes, which carried out 138,430 mystery shopper visits across the country for the poll, said outlets with the DH postcode received an average approval rating of 82.40%.

Other scores recorded in the region included Darlington at 81.58%, Sunderland at 81.20% and Newcastle at 81.02%.

Retail Eyes chief executive officer Tim Ogle said: “It’s the little things that make all the difference.

“Disinterested or unhelpful staff really pushes people’s buttons. It’s deeply irritating if you see staff talking when you’re waiting to be served.

“Pride also matters - customers don’t like staff who look scruffy or untidy.

“With the high street facing a flat Christmas and spending anticipated to be a third less than last year, retailers really need to be on top of their game and getting your customer service right is key to making money this season.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .