Partner Article

Monstrous success for bgroup creative agency

This week is Global Entrepreneurship Week 2009, and to celebrate Tyneside agency bgroup has created its own unique campaign.

The Amazing Idea tells the story of Walter the Wizard, who enlists a gang of Monsterpreneurs to help him set up his own enterprise; a Wizard School. This storybook for grown-ups is available to buy online or as a free poster. A dedicated micro-site also tells The Amazing Story – complete with beautiful, original illustrations.

Si Bales, managing director of bgroup, said: “The event is very important to the entire company. We aim to encourage entrepreneurial endeavour at every opportunity and many of our clients are dedicated to supporting those with the drive and ambition to succeed in enterprise.”

In previous years bgroup has celebrated Global Entrepreneurship Week using various creative applications, including the impressive ‘Anatomy of an Entrepreneur’, which highlighted the special attributes required by ambitious entrepreneurs.

The Monsterpreneurs, who all boast outstanding entrepreneurial talents, were introduced last year to great acclaim.

Read the story and order your poster at theamazingidea.co.uk, and learn more about Global Entrepreneurship Week at gew.org.uk.

This was posted in Bdaily's Members' News section by Ruth Mitchell .