Partner Article

Report uncovers the North East’s digital failings

A think-tank made up of business leaders from across the North East has given a damning verdict on the state of the region’s digital credentials.

The new group, which is backed by accountants, IT firms, marketing agencies and consultants, has been formed to improve the performance of the region’s businesses online.

North East Online (NEO) is looking to encourage more businesses to trade online and to tackle the barriers that have left the North East lagging behind in the digital stakes.

The findings of its first investigation have raised a number of critical issues which, if not overcome, could cause the North East to fall further behind the rest of the country.

The report blames a reluctance in the region to invest in the technology of tomorrow for the continual presence of a technological North/South divide.

It also claims there is a lack of awareness of what type of technological solutions are available for businesses in the region.

Meanwhile, digital agencies cited in the report say they are not being approached by businesses with requests for exciting or innovative projects, and are tending to suggest to clients what they might need.

Among the businesses backing the NEO project, which now aims to work out a plan of action to encourage more smaller firms to tap into the many opportunities available online, is Newcastle-based digital agency Silverbean.

Managing director Neil Robbins said: “This is proving to be a real insight into the concerns IT and digital suppliers have with the North East region. It was interesting to hear that many of us face the same obstacles when trying to help North East businesses.

“I know many IT and digital suppliers in the region have voiced their concerns to the government support agencies but perhaps we now need a common voice to make ourselves heard.”

The group is being led by North East accountants and business advisory group RMT.

It aims to tackle the lack of trust between technology experts, suppliers and customers which is currently hindering the region.

It also calls for the introduction of more self-regulation to which service businesses should adhere to.

This was posted in Bdaily's Members' News section by Ruth Mitchell .