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Treading into a media hub

AN ENTREPRENEUR who turned his back on a career in investment banking to sell retro trainers has moved his fledgling business into Tyneside creative business hub Hoults Yard.

Since 2008 Dale Parr has been importing rare and retro trainers and selling them online from his website, SoleHeaven.

Earlier this year he told bdaily he had enjoyed a 400% year-on-year growth in sales and now, as he looks to realise his expansion plans, he has moved into Hoults alongside his three employees.

Mr Parr said: “Finding our new site wasn’t an easy job because of the logistics of our stock intake. As our company is based online it relies upon large stock deliveries so we required a street level office with easy access to air, rail and road networks.

“Being a former haulage yard, Hoults Yard has the infrastructure already in place for the demands of our business. The site ticked every box.” Hoults Yard managing director Charlie Hoult said: “SoleHeaven is another coup for the yard, and joins a number of like minded companies based here.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .