Partner Article

Juke revs up for major launch

THE latest Nissan model to be produced on Wearside is reportedly to undergo an £8m marketing campaign which will call on the car’s North East roots as a selling point.

Nissan is readying a campaign for the launch of its crossover model, Juke, and will play on the fact that it is engineered and manufactured at the company’s Sunderland plant.

The campaign will see advertising and PR activity rolled out across Europe and the UK ahead of the car’s launch on 24 September.

Digital activity will see Nissan create Twitter, Facebook, YouTube and Flickr social media profiles providing consumers with an open forum to engage with each other and discuss Juke prior to launch.

An augmented reality app will allow online users with a webcam to experience the car in detail with a 360-degree view, open car doors and change colours. Nissan is promoting the app across all marketing material and online platforms.

Paul Willcox, Nissan Motor GB managing director, says: “Juke has broken the mould. It is a bold mix of SUV presence and pure Nissan sports lines and injects energy into the conventional hatchback. The launch of Juke marks an exciting time for both Nissan and the British automotive industry. “

According to Nissan the Juke has already received over 1,250 pre-orders in the UK and over 15,000 across Europe.

This was posted in Bdaily's Members' News section by Ruth Mitchell .