Partner Article

34 minutes - the time it takes for new shoes to pinch

The average woman can stand their new pair of shoes for just 34 minutes before grimacing with pain.

A survey of 4,000 women revealed a determined one fifth said the prospect of aching feet would not put them off wearing a pair of killer heels.

Researchers have found that once they have stepped out of the taxi and into a pub or club, they survive just over half an hour before their feet start to hurt.

Four in ten said they take a spare pair of pumps ‘out of habit’ to change into because they know their shoes will rub.

And more than half have ended up walking home bare-foot, while one in ten have abandoned their shoes altogether or borrowed someone else’s.

But a survey of 4,000 women revealed a determined one fifth said the prospect of aching feet would not put them off wearing a pair of killer heels.

Erika Gibbins, podiatrist for shoe insert Insolia, said: ’‘So many women will be able to relate to these findings, as they’ve been victims of painful shoes, but persevere with them in the name of fashion.

’‘It’s ridiculous that so many nights out are spoilt so quickly by painful shoes and it doesn’t have to be this way.

’‘The fact the nation’s women are resorting to taking a second pair of shoes, and walking home barefoot means they need to do something so they can get to enjoy nights out and not worry about their feet.’’

The average woman has suffered from foot pain on at least six occasions in the last 12 months.

This was posted in Bdaily's Members' News section by Ruth Mitchell .