Partner Article

Toast of the Toon: NGI celebrates milestone

DESTINATION marketing agency NewcastleGateshead Initiative yesterday celebrated its 10th anniversary at an event which brought together city leaders past and present.

The organisation’s work has attempted to challenge perceptions of the area and has created cultural events, attracted millions of pounds worth of conferences and championed Newcastle and Gateshead.

Leader of Gateshead Council, Cllr Mick Henry, said: “10 years ago both councils recognised the opportunity to have a greater impact globally and nationally through joint working.

“NewcastleGateshead Initiative has clearly demonstrated the level of success that we can achieve, consistently punching above its weight and putting NewcastleGateshead firmly on the map.”

NewcastleGateshead Initiative was created in 2000 by Gateshead Council and Newcastle City Council as a publicly and privately funded business.

The bid to become European Capital of Culture 2008 was an initial focus for the organisation, a campaign designed to raise aspirations locally and change the image of Newcastle and Gateshed at a national and international level.

This was posted in Bdaily's Members' News section by Ruth Mitchell .