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Edible landmarks entice visitors

Edible replicas of local landmarks at the recent EAT! Festival have inspired visitors to the region to go and see the real thing for themselves.

Cakebook, a giant map of the region featuring landmark heritage structures from across the North of England and Yorkshire, was displayed for the first time at Gibside Estate on the 26 June and proved to be a massive hit.

3,500 people visited the attraction on one day alone a 400% increase in visitor figures to Gibside, compared with the same time in 2010.

As well as raising the profile of the country estate near Rowlands Gill, the National Trust estate also benefited from a massive increase in catering and retail sales.

Carol Bell, head of major events at NewcastleGateshead Initiative said: “We are delighted with the success of Cakebook (North), especially as this is the first time we have held the event at Gibside.”

“The National Trust at Gibside did a great job of hosting Cakebook (North), and we are currently looking at how we can extend the event with a new theme for next year.”

Emily Bryce, Visitor Services Manager at Gibside said: “We’ve taken part in EAT! NewcastleGateshead in previous years but this was on a whole new scale, and the additional publicity and enticing event activities helped us achieve one of our busiest days ever.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .