Partner Article

RedRoute International opens Asian hub

RedRoute, the leading experts in helping companies maximise their marketing effectiveness, has today announced the launch of a Singapore office to better serve its growing customer base in the region.

Singapore is the business gateway to the rapidly developing economies of S.E. Asia and China and itself now has the highest gross domestic product per capita in the world at $56,532, having overtaken Norway, the U.S., Hong Kong and Switzerland, according to a 2012 wealth report by Knight Frank and Citi Private Bank.

There is a large and growing demand for more advanced marketing techniques as the regional economies develop. Companies here often look to more developed countries with a known core competency for key skill sets. Within the marketing space, the UK and USA are widely considered to be the global leaders and as such, Asian companies look to highly regarded firms for assistance in this area.

“I’m thrilled to be launching RedRoute International in Asia, comments Richard Carrick, Associate Director, Singapore, RedRoute International. “My goals for the region will first involve targeting clients from industries where RedRoute has a solid track record in terms of client engagement and employee expertise.”

Target industries for RedRoute in Asia include the transport, hospitality, beverage, and retail sectors that have traditionally been the mainstay of RedRoute activity, and to open up demand within the financial sector by leveraging experience in this area. Singapore is one of the largest financial services hubs in Asia and is well positioned to become one of the largest commodities trading and transport hubs in the world.

“RedRoute’s current activities in Asia, combined with our transferable experience from Europe, position us well to grow aggressively in the region. RedRoute currently has a solid foothold with a major client in Singapore and we aim to increase our client base significantly.” says Steve Messenger, co-founder and joint Managing Director, RedRoute International. “The future is bright in Singapore with its proximity to the fastest growing Asian markets, business friendly climate, and concentration of industries.

This was posted in Bdaily's Members' News section by RedRoute International .