Member Article

BIGprofile makes noise for Silence Therapeutics online profile

A biotechnology company specialising in the discovery and development of novel RNAi therapeutics for the treatment of serious diseases, has significantly enhanced its online and social media profile since working with digital marketing solution, BIGprofile.

Silence Therapeutics began working with Fast Web Media and its BIGprofile digital marketing platform in September 2012, in order to improve its online reputation and visibility to potential institutional, industrial and private investors.

Results from BIGprofile have proved that in September 2013 the search rankings of the firm’s website showed an average of 90 search positions ahead of its nearest competitor. Keyword rankings have improved by an average of 28 positions when comparing figures from August 2012 to August 2013.

Furthermore, social media interaction and follows across all of the Silence Therapeutics social media channels increased by an average of 576% between September 2012 and September 2013.

Tim Freeborn, Chief Financial Officer at Silence Therapeutics said: “The future of Silence Therapeutics depends on our ability to raise money from investors. Prior to working with BIGprofile we didn’t have an integrated online marketing strategy, which meant we had a low online profile in comparison to some of our competitors who were better funded. We looked to the BIGprofile service to raise our profile in the sector and increase awareness.

“Our online presence has been significantly raised over the past 12 months. The next target is to build on this success and ensure that Silence Therapeutics continues to develop online awareness and visibility of its services.”

BIGprofile is a comprehensive digital marketing package that combines SEO (search engine optimisation), search strategy and consultancy, PPC (pay per click), social media and online PR services into one platform. It allows users to benchmark their online presence and performance against competitors using an intuitive reporting dashboard, which spans a range of digital marketing channels and data including Google Analytics, social media channels and SEO visibility. The reporting dashboard is available to view from any device.

BIGprofile has a three tiered pricing model consisting of packages to suit different business requirements and prices are available on request. BIGprofile is included within FWM’s Innovation Factory, which includes lead-generation tool, WhoLooked which provides analytics on website visitors, and multi-award winning PPC tool weatherFIT.

This was posted in Bdaily's Members' News section by Fast Web Media .