Member Article

SmartFocus delivers smarter, personalised marketing for Microsoft Dynamics Customers

SmartFocus today announced a new partnership with Scribe, a leading provider of cloud-based and on-premises customer data integration. The new partnership empowers customers to easily define and implement bi-directional data integrations with Microsoft Dynamics CRM, allowing them to easily drive multi-channel marketing campaigns that are fully integrated with their CRM business’ processes.

Both companies are sponsors and exhibitors at Microsoft Convergence EMEA 2013, which is being held this week in Barcelona, Spain. At the event, SmartFocus is showcasing new product innovations from its October 2013 product release, as well as its integration with Scribe and Microsoft Dynamics CRM. At the event, SmartFocus is located at booth #31 and Scribe is located at booth #19.

“I’ve known Scribe for years as an innovative, reliable technology provider for Microsoft Dynamics customers and partners,” said Brad Wilson, chief executive officer of SmartFocus and former worldwide general manager of Microsoft Dynamics CRM. “Partnering with them will provide a great solution for customers who are relying on SmartFocus and Microsoft Dynamics to drive their business forward.”

“Customer data is the lifeblood of today’s business environment – regardless of where that data lives. Companies need a 360-degree view of the customer to strengthen customer relationships and drive sales through more personalized and targeted interactions,” said Lou Guercia, chief executive officer of Scribe Software. “Establishing deep relationships with cloud marketing leaders like SmartFocus, which serves more than 2,500 customers globally, we’re delivering the most comprehensive, end-to-end platform for customer data integration across cloud, on-premise and hybrid environments.”

With the new Scribe partnership, SmartFocus can easily connect its cloud marketing platform to Microsoft Dynamics CRM and Microsoft Dynamics CRM Online. This allows marketers to seamlessly manage their marketing campaigns and synchronise data to/from their CRM system to ensure the right message is being delivered to the right customers at the right time.

Two weeks ago, SmartFocus announced the availability of its October 2013 product release and launch of its new Developer Portal. The new product release further extends the company’s capabilities in the areas of analytics, real-time recommendations, cross-channel marketing and partner integrations.

This was posted in Bdaily's Members' News section by SmartFocus .