Partner Article

Irish Candy Crush creators to float in US

The Irish creators of the global hit mobile game Candy Crush Saga have filed for listing on the New York Stock Exchange.

Dublin-based King Digital Entertainment Plc has filed to raised $500 million and will look to make the Initial Public Offering as soon as the registration becomes effective.

King’s filing claimed the game has 128 million active users and generated a profit of $568 million in 2013.

The Candy Crush game has been downloaded more than 500 million times since its launch in 2012, and has hit itunes number 1 app.

A statement from the firm read: “Casual gaming is large and growing quickly, driven by key technology and consumer trends, creating the potential for leading entertainment franchises to emerge from the category. The proliferation of mobile devices is dramatically expanding the global gaming audience, much of which is attracted to casual titles.

“Social connectivity has become a pervasive feature of interactive entertainment, transforming the scale and economics of the industry through viral content distribution. Lastly, free-to-play business models have vastly increased the revenue potential of the category by eliminating upfront barriers and facilitating streams of small payments throughout the game journey.

“We believe we have a repeatable and scalable game development process that is unparalleled in our industry. In the last decade, we have developed a catalog of more than 180 game IPs, which we continuously expand.”

This was posted in Bdaily's Members' News section by Tom Keighley .