Member Article

European baby feeding conference worth £830k to NewcastleGateshead

Europe’s largest conference on infant feeding will come to the Metro Radio Arena in November and will bring an estimated £830k to the local economy.

The UNICEF UK Baby Friendly Initiative in November will bring 900 delegates - including health professionals and others involved in the care of mothers and babies.

Elizabeth Freeman, events and services Manager, at UNICEF UK, said: “NewcastleGateshead Convention Bureau has offered such valuable support in helping us choose the right venue for our event, and it was brilliant to see so many mothers take to the stage at the Metro Radio Arena to welcome our delegation.

“As well as offering the right combination of facilities we need to hold our event, this extra touch really demonstrated a local commitment to the issues that are so important to the Baby Friendly Initiative.”

Paul Szomoru, head of business tourism at NewcastleGateshead Convention Bureau, added: “If there’s one thing the North East does well, it’s welcoming people, and the flash mob that greeted the organising committee was both warm and original, demonstrating that issues facing modern mothers are important to our communities.”

The UNICEF UK Baby Friendly Initiative offers a mixture of innovative, entertaining and challenging presentations on a wide range of issues associated with supporting successful breastfeeding.

NewcastleGateshead is home to the Great North Children’s Hospital and has experts on child development and health based within Newcastle University’s Institute of Health & Society, making it the ideal location for experts to come together to discuss such issues.

This was posted in Bdaily's Members' News section by Tom Keighley .