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Morrisons announce another round of permanent price cuts of up to 41%

Bradford-based supermarket Morrisons has announced another round of price cuts, taking effect on Monday June 23, that will lead to 135 products becoming permanently cheaper.

The latest round of cuts will see prices slashed by as much as 41%, with an average reduction of 14%. Cuts will be across a mix of everyday products, predominantly in the grocery and household areas of store.

They will include an even split of big-brand and own-brand products.

The announcement comes in the same week as a sharp fall in inflation and the first decrease in food prices for eight years.

Morrisons launched its I’m Cheaper price cuts on 1 May 2014 reducing the cost of 1,200 products by an average of 17%.

According to the Office for National Statistics, food prices across the sector have fallen by 0.6% and Morrisons is an important contributor to easing the pressure on household budgets.

Morrisons chief executive, Dalton Philips said: “This is another major price reduction programme. We are making a real difference to the cost of the weekly family shop by reducing prices on products that our customers use regularly.

“These are permanent price cuts, not promotions, and they won’t be the last.”

This was posted in Bdaily's Members' News section by Clare Burnett .