Partner Article

Manchester City drive major deal with Nissan

Manchester City has announced a major new deal with car manufacturers Nissan, who become the club’s Official Automotive Sponsor.

The partnership will see the Japanese automotive giant enjoy a strong brand presence at the Etihad Stadium and on digital platforms, together with the launch of a number of fan engagement opportunities targeting City supporters in Manchester and around the world.

The deal will see Nissan electric vehicles being used in and around the City Football Academy which is due to be opened later this year.

The Nissan logo will also feature on the back of the Manchester City Women’s shirt as they become Official Lead Partner of the women’s team.

The five year deal, which is the most significant of its type in the Premier League, was announced at Nissan’s global headquarters in Yokohama, Japan.

The event, attended by the Chief Executive Officers of both organisations - Ferran Soriano and Carlos Ghosn - included news of a ground-breaking wider global partnership with City Football Group, whose clubs also include Manchester City Women, New York City Football Club and Melbourne City.

This new partnership follows the agreement with Nissan announced in May this year, which saw Manchester City Football Group assume a minority stake in the Nissan-owned Yokohama F• Marinos who play in Japan’s J-League.

City chairman Khaldoon al Mubarak, said: “We are delighted to be working with Nissan as CFG’s first group-wide global partner. Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation.”

This was posted in Bdaily's Members' News section by Simon Malia .