Manchester’s boohoo.com expands global reach with new German language website

Manchester-based boohoo.com,a pure-play online, own brand fashion retailers, has announced the launch of their new German language website.

This is the third foreign language site following the launch of the French site in October 2013 and the Spanish site in May 2014. The launch will be supported by a marketing campaign in Germany.

In addition to the new site, boohoo.com has also recently added three further currencies; Swedish Krona, Danish Krone and Norwegian Krone.

This adds to the existing six currencies already available: Euros, US Dollars, Australian Dollars, Canadian Dollars, New Zealand Dollars and Pounds Sterling.

For the year ended 28 February 2014, International sales accounted for 35% of total sales and the additional launch of the German language site and new currencies will further extend boohoo.com’s global presence.