Partner Article

London coffee brand CaféPod secures £1.5 million deal with Tesco

London-based coffee capsules brand CaféPod has secured a listing with 650 Tesco stores in a deal that is projected to be worth £1.5 million in retail sales in the next 12 months.

During the 2013-14 financial year, CaféPod secured listings with Waitrose, Amazon and Ocado.

CaféPod’s turnover is forecast to increase by in excess of 400% year-on-year.

Over the last year alone, the total value of the hot beverage market has risen 2.93% to £1.93 billion, with total coffee up 2.38% to £1billion.

Pod coffee sales rose by a massive 51.9% last year making it a major new UK market

Peter Grainger, founder of CaféPod, said: “We’re excited about the new Tesco listing as it will allow people across the country to buy our high quality coffee as part of the weekly shop, and we’re confident that the £1.5million in retail sales generated in the next 12 months from this deal will allow our business to grow and expand throughout the year.”

Looking to the future, CaféPod has its eye on expansion into Europe and beyond, with current exports to Scandinavia and Ireland as well as the UAE, Hong Kong and Thailand.

The brand is also hoping to launch 3 further SKUs at the end of 2014, offering both choice and accessibility to its customers.

This was posted in Bdaily's Members' News section by Ellen Forster .