Member Article

Newcastle Metro Radio Arena renews sponsorship deal

The Newcastle Metro Radio Arena, now in its 20th year, has renewed its naming sponsorship deal for a further two years, making this the longest Naming Rights partnership deal in the North East.

The naming sponsor of the venue has had its branding light up the front of the building for over 11 years. Launching its new image at the start of the year, the Arena has now undergone a face list of its own.

Dominic Munnelly, marketing director at Metro Radio, said: “The Metro Radio Arena and SMG team have built a great reputation across the last twenty years for providing first class entertainment.

“Metro Radio has worked with the venue as Naming Rights Sponsor for over 10 years now and in that time we have benefitted from aligning our brand to some of the biggest and best performers in the world.

“The broad mix of quality shows they bring to the region is a perfect match for our music variety position within the North East radio market.

“We have our new brand identity signage sitting proud above the door and an extended contract agreed, and with the venue going from strength to strength we are looking forward to an exciting new chapter in our partnership.”

Visible by rail and road on one of the main routes into Newcastle City Centre the venue’s new sign will be viewed by several million people as they travel through the City.

Nichola McKenna, marketing and commercial manager for the Metro Radio Arena said “The partnership between Metro Radio and the Arena remains the perfect combination as we continue to bring world class artists to the North East. As we move into our 20th year of bringing live entertainment to the region and beyond, 2015 is set to be a very exciting year for the Venue and its customers”