Partner Article

Vinnie Jones in £1.2m KIK E-Cigarettes advertising campaign

Manchester-based Vape Nation Ltd which trades under the brand KIK E-Cigarettes made history in November 2014, when it aired the ever first advertisement on national TV to show people vaping, an action that had never been seen before in a TV commercial.

Set to make TV landmark once again, KiK E-Cigarettes have signed up Hollywood hard man, Vinnie Jones, as the face of its £1.2 million pound TV advertising campaign, making Vinnie Jones the first celebrity to advertise E Cigarettes in the UK.

The last time Lock Stock and Two Smoking Barrels star, Vinnie Jones was seen on the UK screen was in 2012 when he worked with The British Heart Foundation to teach the nation how to do ‘Hands-only CPR’.

We Are Indigo brokered the deal on behalf of client KiK

CEO of KiK E-Cigarettes, Sandy Chadha, said: “We are fast becoming known for our innovative approach to the vaping industry and how we market to past smokers keen to make the change to E-Cigarettes.

“Vinnie Jones was a natural choice for us to sign up, he is a Hollywood A lister and well known amongst our target audience. The fact he used to kick for a career was an added bonus.”

KiK E-Cigarettes launched in January 2014 and the industry is now worth £3 billion globally.

This was posted in Bdaily's Members' News section by Sophia Taha .