Hackett London opens new Bluewater store

Land Securities has announced that Hackett London, the quintessential British men’s outfitter, has opened a new 2,701 sq ft store at Bluewater, Europe’s leading retail and leisure destination.

Located on the lower Guildhall, opposite House of Fraser, Russell & Bromley, Jack Wills and Tommy Hilfiger, the store is Hackett’s first opening in the South East, and is only the outfitter’s second standalone store outside London.

The store, which features the entire Hackett range, from casualwear to formal suiting, he also showcases garments related to Hackett’s sponsorships, with an area dedicated entirely to Hackett’s sporting and Aston Martin Racing collections, including childrenswear.

The new design sees the brand offer new sleek and modern elements, such as a new glass and steel shelving system and glass fixtures to create a modern and spacious feel to the store.

Russell Loveland, portfolio director at Land Securities, said: “Hackett is a very welcome addition to Bluewater’s great line-up of premium brands. To mark its debut in the South East, the brand has created a very special store on the Guildhall, with a concept that adds to the Bluewater experience for guests.”

Jeremy Hackett, chairman of Hackett London, added: “Launching a store at Bluewater is a great opportunity for the brand as we have a significant following in the region, and is in line with our approach of opening stores in key cities throughout the world. Our position on the Guildhall puts us amongst many like-minded brands and we are delighted to have opened.”

Hackett joins international brands, such as American Eagle Outfitters, adidas and Le Creuset at Bluewater in the last 12 months.