Wilmslow's Mather & Co cements European ties with Belgian exhibition design
Cheshire-based design consultancy Mather & Co has strengthened its links to Europe after being selected to create a new Belgian beer attraction in Brussels.
The firm, which is located in Wilmslow, is set to convert the old Brussels Stock Exchange building, the Palais de la Bourse, into the Belgian Beer Palace.
The firm’s design director, Dan Procter, commented: “This is one of the biggest and most exciting projects that we’ve ever worked on and everyone at Mather & Co is really looking forward to it.
“The exhibition will be developed in harmony with the historic building and will showcase the rich history of the brewing industry and how this culture has evolved in Belgium.”
He added: “We aim for the exhibition to show the spirit of invention that is unique to Belgian brewers.”
Architects Baneton Garrino and Robbrecht en Daem will work alongside Mather & Co on the project, which will create a two-floor exhibition overlooking the Palais de la Bourse’s great hall space. The display will showcase over 1,000 beers produced by breweries across Belgium.
The attraction, which is set to open in 2018, is expected to draw more than 350k visitors, who will be able to sample beers in the building’s rooftop bar and explore the history of the country’s brewing culture.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment
OpenAI decision a wake-up call for our tech plans
Understanding the new Employment Rights Act
Why global conflict is a cyber risk for UK SMEs
Improving safety and standards in construction