Partner Article

HookLogic Expands Native Mobile Reach for Ecommerce

HookLogic, the pioneer of performance marketing for brands, today announced the expansion of its native ad units on the mobile sites and apps of major ecommerce players including Macy’s, Target, Sears, Staples, Walmart, and Toys ‘R Us, among others. This expansion adds to the company’s mobile strength already established through its partnerships with online travel agencies. The extensive network and seamless, multi-device friendly ad format make HookLogic’s role in the future of mobile advertising even more critical for brand advertisers.

HookLogic’s platform uses real-time shopper data to serve product ads that are relevant to each shopper’s unique journey, and click directly into the retailers’ site. This ensures a seamless shopping experience while increasing product page traffic and sales for the brand’s advertising. The mobile ads are displayed within the scroll and are available in-app, and often are the only advertisements visible on the mobile portals of top retailers. Units typically take up 20-40 percent of the screen when in view.

January this year saw mobile ecommerce in the UK make up two-thirds (65%) of total ecommerce traffic and mobile currently accounts for approximately 50% of ecommerce traffic across the HookLogic retail network. Given current pacing and high shopper adoption, mobile is expected to become an even larger percentage of HookLogic’s addressable media over the next year.

“With increased interest for better ad performance on mobile, brands are coming to understand that the most seamless way to do this is via product listing ads,” said HookLogic CEO Jonathan Opdyke. “We predicted that this shift would happen based on trends that we were seeing. This is a conversation that we’ve been having for some time. Native is the only way to go on a small screen—any other solution just won’t cut it.”

This was posted in Bdaily's Members' News section by HookLogic .