Partner Article

Superkrush reveals growth following video boom

Gateshead-based Superkrush has has more than doubled its workforce and almost doubled its turnover since securing £90k from the Let’s Grow Regional Growth Fund funding in early 2014.

The creative video agency works with clients including Standard Life, Port of Tyne and Northumbria University to produce corporate videos, TV commercials, training videos and video marketing services.

Using the funding to develop and refurbish a formerly derelict building into modern creative headquarters, complete with its own TV Studio, the business has also been able to expand from 4 to 10 members of staff.

With a current turnover of £500k, the firm has ambitions to create 5 new jobs as well as targeting further growth of 50 per cent over the next two years.

Nick Todd, Superkrush managing director, said: “The timing was right, we had been waiting for video to take off for years but it couldn’t really until the platforms developed to proliferate it.

“Video finally exploded at the back end of 2014 and demand continues to grow. The growth of Superkrush has coincided with that.

“We have changed our approach to offer strategic video campaigns and are finding what clients want to do now is communicate over the year rather than with a one-off video. In the last six months we have really seen the fruits of our labour, with clients looking not just at marketing but at their business strategies and now they change their communications to engage their audience.”

Let’s Grow, which is administered by the BE Group in partnership with UNW and The Journal and Evening Gazette, supports SME growth and job creation in the North East.

Neville Bearpark, UNW corporate finance partner, said: “We’re delighted by Superkrush’s growth since securing Let’s Grow funding. The company had an ambitious plan and has rolled this out to great success, creating new jobs and expanding its client base.

Nick Todd added: “Everyone involved with Let’s Grow has been really, really helpful and supportive. The team really made the effort to understand our business and customers and what we were trying to do and it has really paid off.”

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