Partner Article
Manchester craft ale Maple Gold cherry-picked by major supermarket chain
Maple Gold, the craft ale brewed by Manchester-based brewery Joseph Holt, has been selected as part of Aldi’s new regionally-focused craft ale line up.
The German supermarket chain has specially picked the ale as one of its eighteen regionally-brewed craft beers which the retailer plans to stock nationwide this summer as part of its Specialbuys promotion.
It will mark the first time the Maple Gold ale will be available outside of the North West, providing nationwide exposure for the independent brewery which has been operating in Manchester for over 160 years.
Helen Timperley from Joseph Holt brewery commented: “We’re incredibly proud of our Maple Gold beer, and we’re thrilled that Aldi has given us the opportunity to bring it to even more people across the country.
“Joseph Holt has a rich history of producing some of the finest beer in Manchester, brewed with passion, craftsmanship and drive, and our deal with Aldi is testament to this history and the brewing generations before ours.”
Tony Baines, Joint Managing Director of Corporate Buying, Aldi UK, added: “In celebration of the exceptional beer brewed here in the UK, our buying team has been touring the country to create an outstanding collection of British craft beers and ales.
“It has been an absolute pleasure working with the Joseph Holt Brewery, who produce some of the best craft beers in the country, and we’re confident Maple Gold will make a great addition to our shelves this Summer.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset
Business growth requires the right environment
OpenAI decision a wake-up call for our tech plans