Member Article

Marketers iProspect launch new service to help firms ‘embrace the digital economy’

London-based marketing agency iProspect has launched its new Consult practice that will offer specialist consultancy to clients looking to embrace the digital economy.

With expertise in marketing technology, experiences and audience activation, along with business structure, the new consultancy arm has already attracted business from high-profile clients Wickes and Diageo.

The agency, who also have offices in Manchester, Edinburgh and Newcastle, claim the new service will provide a one stop hub for businesses going through transformational changes and who are looking to better adapt to the digital economy.

Its new practice is to be headed up by Sophie Wooller, who has previously held positions at BT and Diageo, and she believes Consult’s mixture of consulting experience and hands on expertise will prove popular with clients.

The new Consultancy Lead added: “It’s this ‘real life’ experience that our clients particularly value. They know that they are working with experts who are facing the same realities, talking the same language and successfully addressing the same challenges that they are.

“As a result we are working with some really exciting brands and helping them to transform themselves in the context of the digital economy.

“This approach benefits iProspect too. To continue to succeed we need to be able to truly partner with our clients; Consult offers a new service that allows us work with our clients as a trusted advisor and help effect transformational change.”

Consult’s launch comes at a time of significant growth for the UK firm which launched iProspect Enterprise, its B2B marketing consultancy arm, in November last year.