Liverpool FC team up with Pro Evo maker Konami

Liverpool FC have announced a new three-year partnership with Konami Digital Entertainment B.V, the company behind the Pro Evolution Soccer (PES) video game series.

The deal will see Anfield stadium and LFC stars both past and present realistically rendered in forthcoming editions of the game.

Japanese entertainment firm Konami will now have close access to Reds players to ensure that the in-game Liverpool team – which was previously known as Merseyside Red – will replicate the side’s playing style in the upcoming PES 2017.

Similarly, all related Liverpool kits will be available in the game, while Anfield and its redeveloped Main Stand will be authentically reproduced and made available for download shortly after the game’s release in September.

Elsewhere, the deal will see Konami tapping into the club’s reach via digital marketing and social media channels.

Liverpool FC’s chief commercial officer, Billy Hogan, said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool FC is well represented and will help us to continue to engage with our fans in new and exciting ways.

“Konami’s ability to produce realistic football games that feature players that both look and move like their real-life counterparts is amazing. We cannot wait for our fans to see the Reds line-up in the new game in all their glory.”

Konami’s senior director of brand and business development, Jonas Lygaard, commented: “Konami is committed to working with the very best in modern football, and Liverpool FC is the perfect partner, with its rich history, huge fanbase and dynamic style of play implemented by manager Jürgen Klopp.

“We look forward to working together to ensure that this fantastic club is perfectly reproduced in PES 2017 and all other future PES titles.”

He added: “The partnership will allow us unrivalled access to work with Liverpool FC to ensure the players are brought to life in our products and we will also work together on future promotions.”

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