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Justin Timberlake's favourite British loafer brand opens in the West End

Premium loafer brand Duke & Dexter has launched its first flagship store in the UK at London’s Seven Dials.

The outlet, which opened last week, was designed in collaboration with Dreambox and includes a lounge area and coffee bar allowing customers to create their own unique embossed shoes.

Founded by 21-year-old entrepreneur Archie Hewlett, the brand’s range of handcrafted loafers has founded a raft of celebrity fans, including Justin Timberlake, Tinie Tempah and Ryan Reynolds, and already has deals in place with Harvey Nichols and Selfridges.

The new store at 16 Earlham Street in the West End is the brand’s first dedicated space, and Hewlett believes its location amongst other international brands makes the area an ideal fit for Duke & Dexter’s first bricks and mortar shop.

He said: “Our heritage is the basis for the success of our brand and Seven Dials as a location mirrored our ethos perfectly. We are amongst great international brands and are thrilled to be making our debut here on Earlham Street in the heart of London’s West End.”

Sam Bain-Mollison, Head of Group Retail Strategy and Leasing at Shaftesbury, which owns Seven Dials, added: “Earlham Street features a number of flagship stores for emerging menswear fashion brands alongside other international retailers.

“Duke & Dexter is a really exciting brand and we are so pleased to be able to launch their first UK store in Seven Dials, building on our truly unique retail offer in London.”