Partner Article

Cashback site set for Christmas with content platform

EUROPE’S largest cashback rewards platform Quidco has launched ‘Quidco Discover’ a new magazine style platform featuring inspiring curated content.

Designed and built by London (and Cheshire) based brand agency 438Marketing, the new section of the site provides Quidco’s seven million members with a new and inspirational way to discover deals and offers, based on seasonal themes and popular categories.

Formed in 2005, Quidco now drives over £1bn worth of sales annually for its retail partners that span travel to fashion and mobile phones. Its deals, that can be redeemed online, in-store and on mobile, are regularly featured in UK media and the fast expanding business is continually innovating with new online features to optimise the customer experience and meet both the needs of its members and retail partners.

Andy Brennan from 438Marketing explained the new ‘Quidco Discover’ design: “By showcasing deals and product offers in themes and topics, users can browse by subjects they’re interested in and be inspired by what’s presented. It’s a new and user friendly way to provide enticing and targeted offers for members.

“This approach is particularly useful at this time of year, where Quidco’s content team can curate Halloween and Christmas products and showcase them in a much more aspirational way. It will also help to attract new and wider audiences, who aren’t familiar with Quidco but are looking to retail sites for ideas on what to buy as well as great deals.”

Brennan added: “Having just launched the site, we will now continue to track and learn, making iterations to the live site as customers use the platform.”

This was posted in Bdaily's Members' News section by Kirsty Hunt .