Knutsford’s Crawford Healthcare targets Middle Eastern expansion with UAE deal

Advanced wound care company Crawford Healthcare has won a government tender that will see its wound dressings recommended by Abu Dhabi’s public health body.

The agreement with the Abu Dhabi Health Services Company (SEHA) will give Knutsford-based Crawford access to 12 public hospitals and over 5m patients annually as it looks to expand its footprint in the wider United Arab Emirates.

Alongside the SEHA deal, Crawford has revealed plans to build its sales presence in Saudi Arabia after signing a partnership with a new localised distributor in the Arab state.

Crawford Healthcare’s director of strategy, Chris Lane, said: “Increasing levels of diabetes and an ageing population are both global concerns, and key issues that are informing our international growth story.

“Our technology-led dressings, developed by our in-house team, are making a real impact on group sales in our existing markets, and we’ve every confidence we can replicate those results in the Middle East.”

Crawford recently signed a similar agreement across the Atlantic with Premier Inc., a US-based group purchasing organisation.

Gulnaz Tariq Mir, SEHA’s senior charge nurse (medical & surgical), commented: “Chronic wounds are clearly a major issue in the Middle East, and a treatment category we expect will continue to grow in the coming years.

“The advanced R&D behind Crawford’s dressings, as well as their proven success across a number of international markets with similar demographics, made them an ideal choice as we continue to pursue improvements in patient outcomes.”

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